Knowing the color wheel

© by Michael Long 2013

 This first picture was shot using the color wheel.  The yellow omelet against the blue plate.  The two colors are a cross from each other on the color wheel.  Remember art class in school!!!   Anyway, with the color of yellow against blue provides a pleasant picture and your able to find the subject as soon as you look at the photo.   

© by Michael Long 2013

This picture has NO contrast,  the colors blend together and it's hard to find the subject......  So therefore you need contrast in doing your photo's for you menu's, or POP displays.  Other wise the customer will miss your message.